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SMS Marketing
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The Power of Compliant SMS Marketing for Your Business
Buzzworthy Benefits
According to LeafBuyer Technologies, more than 90% of people open their text messages within minutes of receiving the text. Given the restrictions in regulated product marketing on most advertising platforms, high open rates make texting the most impactful channel to engage your customers. Unlike other tactics, SMS marketing has proven to deliver immediate results for regulated companies (e.g., dispensaries, breweries, hospitals, etc.), including non-regulated spaces.
How immediate? Our partner LeafBuyer Technologies, a leading industry messaging platform, found that clients who send MMS (Multimedia Messaging Service) texts see a 15-25% increase in same-day foot traffic.
Buzzworthy Benefits
Data-Driven Text Message Marketing
The secret behind these incredible results is a combination of 4 factors:
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High Open Rates
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Nuanced Targeting
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Auto-Connect Campaigns
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Data-Driven Insights
Customers often perceive text messages as valuable and time-sensitive, particularly when they are tailored with targeted promotions based on individual purchase history. That’s why MMS texts see 80% fewer opt-outs and a 15% higher click-through rate.
Most people are generally within the reach of their phones and are extremely likely to open any text received. Text messages can be more personal and direct than other channels through nuanced targeting that segments audiences by demographic, behaviors, preferences, and customer journey stage.
Buzzworthy Benefits
Partnerships
Partner with LeafBuyer to Increase Dispensary Sales
Recognizing the power of text marketing, we partner with LeafBuyer to offer a compliant SMS marketing platform to regulated space like cannabis dispensaries. This collaboration harnesses the strengths of our expertise with data optimization and LeafBuyer’s SMS platform, providing a powerful solution for dispensaries to navigate compliance hurdles while optimizing the impact and return on investment of their marketing efforts.
By combining our targeted approach to compliant digital ad campaigns and SEO with LeafBuyer’s prowess at converting opt-in audiences, dispensaries can efficiently scale their marketing to drive foot traffic and increase sales.
Our Streamlined SMS Process
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Understand Compliance
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Grow Contact List
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Target POS Audiences
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Set up Auto-Messaging
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Track Campaigns
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Customize Promotions
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Analyze Campaigns
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Increase Sales
SMS Marketing in cannabis is powerful and LeafBuyer makes it oh-so simple. Your dedicated account manager will help you understand data and messaging regulations so your communications are always compliantly delivered. Start growing your contact list by using their website plugin,Text to Join or kiosks that allow your customers to opt-in.
Using the LeafBuyer platform’s integration with all the top cannabis POS systems—Dutchie, Flowhub, Blaze, and Treez—you can develop audience targeting strategies based on your customer’s purchase history.
Auto-connect messaging features allow dispensaries to automatically send messages including order summaries, visit summaries, and winback incentives. Think your messages are already dialed in? Test your theory and optimize better with comprehensive campaign analysis tools.
By understanding the data and developing customized messages, your campaigns will see higher open rates, click throughs, and conversions—all leading to increased sales.
