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Social Media
Connect with consumers on social media platforms like Meta, X, and YouTube.
Role of Social Media Advertising for businesses
Relying on social media alone is a risky strategy for companies. While social platforms hold an important place in the marketing funnel, especially when reaching targeted audiences. The regulations to advertise on social media are complex, so managing ads for products requires more than an in-house approach can provide.
Social media platforms play favorites, offering the powerful blend of organic marketing, brand building, and targeted advertising opportunities to a select few who mysteriously make it happen. Despite evolving legal landscapes, you have to diversify advertising efforts beyond social media. Betting on Meta’s "walled gardens" limits your reach.
When it works, social media advertising enables local businesses to foster strong relationships with their audience, driving foot traffic and sales. But even without the ability to advertise, platforms like Instagram and Facebook are essential for businesses. With these tools, business can educate customers, connect with their communities, and make their businesses more discoverable through organic channels.
Are you curious about how we advertise your business on Meta? Ask us how.
Many mainstream social media companies err on the side of caution when it comes to cannabis content. With under 21+ audiences on these platforms and the ambiguous status of legalization, these companies are particularly vigilant. While some challenges may ease with federal legalization, cannabis will always face barriers as a regulated product in public marketing spaces. However, niche social communities have emerged, allowing people to discuss cannabis openly and enabling companies to connect with potential customers.
Ads on X
While X (formerly Twitter) has a drug paraphernalia policy that generally prohibits promoting products associated with drug use, the platform has recently announced that it will allow cannabis advertising including CBD Twitter ads, and hemp-derived advertising. This marks a significant shift, providing new opportunities for cannabis brands to engage with their audiences on X.
Buzzworthy Benefits
Engaging, Data-Driven Social Media Marketing
The secret behind powerful social performance? It comes down to 4 key ingredients:
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Scroll-Stopping Content
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Precision Targeting
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Smart Automation
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Real-Time Analytics
Social platforms thrive on connection—and brands that show up authentically, consistently, and with purpose tend to win. With the right strategy, you’re not just posting; you’re building community, starting conversations, and driving results.
Our approach combines data-backed targeting with platform-specific content strategies, so your message reaches the right people at the right time—boosting engagement, increasing brand visibility, and driving conversions across Facebook, Instagram, X, Youtube and more.
Our Streamlined Social Media Process
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Define Brand Voice
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Grow Follower Base
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Target Key Audiences
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Automate Posting Schedule
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Track Performance
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Customize Content
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Analyze Engagement
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Boost Conversions
Start building your audience organically and through paid promotions. Utilize tools like hashtag campaigns, boosted posts, giveaways, and influencer collaborations to grow a loyal follower base.
With integrations to platforms like Meta (Facebook & Instagram), LinkedIn, and TikTok, you can build audience segments based on behavior, interests, engagement, and past interactions—making your targeting sharper and more effective.
Automated scheduling tools ensure your posts go out consistently, while smart AI recommendations help tailor content for performance. Already posting regularly? Use real-time performance dashboards to test, analyze, and optimize your strategy.
When your content speaks to the right people, at the right time, in the right way—engagement climbs, loyalty deepens, and conversions soar.
