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Cannabis Connected TV Advertising
Enjoy traditional TV impact with digital audience precision. CTV marketing has revealed a massive opportunity for cannabis and other regulated companies to purchase ad space on their target audience's favorite streaming services. That’s right. Your cannabis, alcohol, or CBD company can now compliantly advertise with over 150+ premium publishers from the fastest-growing OTT streaming services to verified 21+ audiences.
What is Programmatic CTV
Marketing?
Programmatic CTV refers to the automated buying and selling of ad space on connected TV platforms, leveraging data to target your prime streaming audiences. It combines the flexibility of TV, offering viewers both live and on-demand content, with the precision of programmatic advertising to deliver personalized and relevant ads. This approach enhances viewing experiences by aligning ads with viewer interests while maximizing advertiser efficiency and ensuring compliance.
In-Stream Video Ads
15 - 30 second unskippable ads that play before the show or during run time.
CTV Marketing Benefits
Want to see your cannabis CTV ads on OTT platforms like Roku, Samsung Streaming, Paramount Plus, or Fox Entertainment? CTV marketing allows cannabis, CBD, and alcohol brands to connect with broader audiences, tapping into the growing trend of cord-cutting and streaming service subscriptions, which attract engaged viewers actively seeking high-quality content.
More precise targeting than TV with demographics, interests, and viewing behavior data.
Increase conversions by personalizing ad creative to specific households and segments.
Integrate cannabis connected tv advertising with other digital channels for a cohesive omnichannel advertising strategy.
Track the impact of cannabis CTV ads on consumer actions throughout the buyer’s journey.
Optimize in real-time using ad performance analytics: impressions, view-through rates, and engagement metrics.
CTV viewers are more engaged and attentive, leading to higher ad recall.
Our Platform
Multi-Channel Attribution Tracks Every Dollar on Every Screen
Say goodbye to guesswork and hello to actionable insights that drive smarter decisions and better ROI. Multi-channel attribution lets you track every dollar on every screen, ensuring you get the most out of your CTV campaign. By integrating data from TV, mobile, desktop, and even in-store experiences, this approach provides a comprehensive and detailed view of your campaign performance, keeping you well-informed and knowledgeable about every aspect of your campaign.
