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What is Programmatic
Advertising?
Powered by artificial intelligence (AI) and utilizing real-time bidding (RTB), programmatic advertising (including alcohol display advertising) enables regulated businesses to efficiently serve targeted ads to compliant audiences at scale. Gone are the days of direct ad buys. Now, you can buy and sell sensitive display advertising inventory in a matter of milliseconds via an ad exchange.
Programmatic display ads are digital advertisements comprised of engaging images, video, gifs, and text. They appear on the top, sides, and bottom of mainstream websites and apps, and when clicked, send a consumer to a landing page featuring the product, service, or experience displayed in the ad.
Your Ads on These Sites
The Four Pillars of Display Ad Success
What’s Your Message?
Highlight products, discounts, or brand positioning statements in a visually engaging way. Be sure to include images, headlines, logos, and a clear call-to-action in your cannabis digital advertising.
Reach your audiences on mainstream websites and apps.
Target audiences based on their demographics, interests, and behaviors.
Serve cross-device ads from mobile and desktop to DOOH.
Pay pennies on the dollar to serve multiple ad impressions to consumers
who are most likely to buy.
Measure results with detailed performance analytics like CTR, revenue,
sign-ups, and ROAS.
For increased conversion rates, retarget users who have interacted with
your ads or website.
Scale campaigns to reach larger groups with lookalike audiences.
Display ads enhance brand visibility, offer precise audience targeting, and provide measurable results through engaging and scalable formats. By leveraging first and third-party data, marketers can do away with cookies and create audiences based on preferred demographics and buying behaviors.
Top Benefits of Display Ads
Display ad campaigns (also known as banner ads) build brand awareness and net higher eCommerce conversions when geotargeted near specific neighborhoods, retail locations, or delivery zones.
Whether it is tourist areas, sports arenas, or conference centers, target locations where your customer base is likely to congregate, then offer them deals they can’t turn down.
Retargeted ads have the highest conversion rates and can drive cannabis and CBD customers back to your store time and time again. For eCommerce-only businesses nationwide website retargeting is a fantastic tool to stay top-of-mind.
Retargeting
Landmark Advertising
Use our geotargeted display ads network to put your compliant ads in front of high-intent audiences on mainstream websites, driving them to your cannabis brand, political campaign, or alcohol eCommerce site.
Setting a radius around your retail location, dispensary, or delivery area helps target consumers when they are close to you and likely to buy.
Radius Advertising
Increase your market share by targeting consumers who have visited competing retail stores or cannabis dispensaries with specialized ads built to convert.
Competitor Conquesting
Geotargeted Display Ads
Our Platform
Beyond Sales Tracking: Multi-Touch Revenue Attribution
Analyze the effectiveness of your display ad campaigns with easy-to-understand, transparent revenue reporting. Our revenue attribution dashboard tracks the buyer’s journey from ad impressions to transactions. By understanding which touchpoints are converting, you’ll invest in cannabis advertising strategies that drive sales.
